News

Zinox Zenouki, one of Egypt's leading stainless steel cookware manufacturers, is targeting annual production of 1 million pieces by the end of 2026. The milestone represents a 30% increase over the approximately 700,000 units the company produced in 2025 — and signals a broader push to deepen local manufacturing and strengthen its competitive position in both domestic and export markets.

Strong Production Growth Sets the Stage

During 2025, Zinox Zenouki recorded significant growth in both sales and production volumes. Total stainless steel cookware output reached approximately 700,000 pieces, reflecting sustained investment in manufacturing capacity, product development, and geographic market expansion within Egypt.

The company is now working toward raising that figure to around 1 million pieces in 2026 — the single largest production milestone in the brand's history.

A Six-Pillar Development Strategy

Mahmoud Zenouki, Chief Executive Officer of Zinox Zenouki, confirmed that the production target is part of a wider development plan currently being implemented across the company's operations.

Our growth plan focuses on expanding e-commerce sales channels, increasing our geographical footprint across the domestic market, and accelerating digital transformation across both our manufacturing and commercial functions.

Mahmoud El-Zenouki, CEO of Zinox Zenouki

The strategy rests on six core pillars:

1. E-commerce expansion: scaling online sales channels across Egypt
2. Geographic penetration: reaching underserved areas of the domestic market
3. Digital transformation: digitizing factory operations, tracking, and quality control
4. Product innovation: new stainless steel cookware models aligned with consumer needs
5. Human capital development: continuous technical and administrative training
6. Import substitution: locally made products at competitive prices

Zenouki noted that the development plan includes upgrading tracking and monitoring systems across every production stage — from raw material intake through final assembly — to improve efficiency, reduce waste, and strengthen the company's ability to meet rising demand from retail chains and end consumers.

New Models, Same Quality Standards

Zinox Zenouki launched several new stainless steel cookware models during 2025 as part of a broader effort to diversify its product range. The company's design teams have focused on combining modern aesthetics with durable materials and practical functionality, responding to changing lifestyles and cooking habits among Egyptian consumers.

All Zinox products are crafted from 18/10 stainless steel — 18% chromium for rust resistance and 10% nickel for taste neutrality — with a triplex capsule bottom for even heat distribution. This product diversification has helped the company attract new customer segments without compromising affordability.

Local Manufacturing vs. Imported Alternatives

The CEO highlighted that the Egyptian market continues to rely heavily on imported household cookware, particularly through major retail chains. He sees this as a significant opportunity for local manufacturers to expand capacity and offer competitive alternatives that meet international quality benchmarks.

Strengthening local manufacturing represents a genuine opportunity to reduce imports and support national industry. We focus on delivering locally made products with high quality and competitive pricing, enabling Egyptian-made cookware to compete effectively with imported alternatives.

Mahmoud El-Zenouki, CEO of Zinox Zenouki

This positioning aligns with Egypt's broader industrial localization strategy. The Egyptian government's FY 2025/2026 plan allocated EGP 252.8 billion in manufacturing sector investments — a 154% year-over-year increase — with a strong emphasis on deepening local production and substituting imports.

Two Brands Anchoring Market Presence

El Zenouki Group operates through two core cookware brands. Zinox Zenouki specializes in 18/10 stainless steel cookware, while Master Zenouki offers ceramic and die-cast aluminum cookware. Together, they serve consumers from middle-income households to premium market segments, with distribution across all Egyptian governorates supported by a nationwide network of distributors, wholesalers, and major retail chain partnerships.

The company has become one of the largest suppliers of stainless steel cookware to organized retail in Egypt, and its growing e-commerce presence adds another layer of accessibility for consumers looking to buy Zinox Zenouki cookware online.

About El Zenouki Group

El Zenouki Group was established in 1964. What began as a modest aluminum cookware factory has grown over six decades into a vertically integrated manufacturing corporation headquartered in Obour City, Greater Cairo. The group produces stainless steel, ceramic, granite, and aluminum cookware for the Egyptian and MENA markets.

In early 2026, the group participated in Ambiente exhibition 2026 in Frankfurt, Germany — one of the world's largest international exhibitions for tableware and household products — as part of a broader export strategy targeting Eastern European and North American markets.

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Frequently Asked Questions

Where is Zinox Zenouki cookware manufactured?

All Zinox Zenouki cookware is manufactured in Egypt at Zenouki Group's production facilities in Obour City, Greater Cairo.

What material is Zinox cookware made from?

Zinox cookware is made from 18/10 stainless steel (18% chromium, 10% nickel) with a triplex capsule bottom for even heat distribution across gas, electric, and induction stovetops.

What brands does El Zenouki Group own?

Two core cookware brands: Zinox Zenouki (stainless steel) and Master Zenouki (ceramic and die-cast aluminum).

Can I buy Zinox El Zenouki cookware online?

Yes — through the official store at zinox-elzenouki.com master-elzenouki.com and major e-commerce platforms in Egypt.

When was El Zenouki Group established?

In 1964. The group has over 60 years of continuous cookware manufacturing in Egypt.